Conversion
Which Image Should Show a Colored Contact Lens Pattern?
Show a straight-on image of the exact lens beside a neutral-light on-eye close-up before customers choose prescription power.
5 min read
3 stories
Conversion
Five Facts to Show Before Add to Cart for Colored Contacts
Before Add to Cart, show the exact version, replacement schedule, individual lenses per box, graphic diameter and complete selected configuration.
5 min read
Box Quantity
Where Product Pages Should Explain One Box Per Eye
Show individual lenses per box beside the replacement schedule and again above left/right selections so shoppers know whether a box covers one...
5 min read